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Using Your Meta Ads Connector

Once connected, Julius becomes your personal data analyst for all your Meta advertising campaigns. You can explore performance at multiple levels of granularity and access comprehensive metrics about how your ads are performing. The beauty of Julius is that you don’t need to know how to structure Meta Ads API queries or understand complex data schemas. Just ask questions naturally:
  • “What’s my average cost per result by campaign objective?”
  • “Show me campaigns with spend over $1000 this month”
  • “Which campaign has the best ROAS in the last 7 days?”
  • “Create a chart of impressions vs reach by campaign”
  • “Show me the top performing ads by click-through rate”
  • “Which ad creatives have the lowest cost per conversion?”
  • “Compare engagement rates across my different ad formats”
  • “What’s the average frequency of my ads?”
  • “How much did I spend on Facebook vs Instagram last month?”
  • “Show me daily spend trends for Q4”
  • “Which ad sets are spending the most with the worst performance?”
  • “What’s my total spend by campaign objective this year?”
  • “Show me conversions by attribution window”
  • “What’s my cost per purchase by ad set?”
  • “Compare conversion rates between desktop and mobile”
  • “Which campaigns are driving the most add-to-cart events?”
Julius will automatically:
  • Connect to the appropriate ad account
  • Retrieve the relevant metrics
  • Handle pagination to get complete datasets
  • Format the results in tables or visualizations
  • Provide insights and analysis based on the data
If you have multiple ad accounts connected, specify which one you want to analyze by mentioning its name in your question, like “Show me campaign performance for [account name].”

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What You Can Analyze with Meta Ads

Once connected, you can explore performance at multiple levels of granularity and access comprehensive metrics about how your ads are performing.

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Campaign Performance Insights

Ask Julius questions about your advertising data in plain English, and it will automatically query the right metrics and present them in easy-to-understand formats:
  • “How did my campaigns perform last week compared to the week before?”
  • “Show me the top 5 ad sets by return on ad spend this month”
  • “Which campaigns have the highest click-through rate?”
  • “What’s my cost per conversion by campaign objective?”
  • “Compare my Instagram vs Facebook campaign performance”
Julius understands the context of your questions and retrieves the relevant data automatically, whether you’re asking about reach, engagement, conversions, or spend.

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Different Levels of Analysis

Meta Ads data is organized hierarchically, and Julius can analyze your performance at any level: Account Level - Get a bird’s eye view of your overall advertising performance across all campaigns. Perfect for understanding total spend, overall ROAS, and aggregate metrics. Campaign Level - Analyze performance by campaign to understand which objectives and strategies are delivering the best results. Compare brand awareness campaigns against conversion campaigns, or evaluate seasonal promotions. Ad Set Level - Dive into the targeting and placement decisions. See which audiences, demographics, or placements are performing best, and identify where to allocate more budget. Ad Level - Get granular with individual ad performance. Compare different creative approaches, headlines, or calls-to-action to understand what resonates with your audience.

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Comprehensive Metrics Available

Julius has access to the full range of Meta Ads metrics, giving you complete visibility into your campaign performance: Core Performance Metrics track the fundamental health of your campaigns - impressions, reach, frequency, clicks, and spend. These help you understand how many people are seeing your ads and what it’s costing you. Engagement Metrics reveal how people interact with your ads, including likes, comments, shares, and post engagement. For video ads, you can analyze view durations, completion rates, and engagement at different timestamps. Conversion Metrics track the actions people take after seeing your ads, whether that’s making a purchase, signing up for your newsletter, or downloading your app. Julius can break down conversions by attribution window (1-day click, 7-day click, 28-day click, and more) to help you understand your customer journey. Cost Efficiency Metrics like cost per click (CPC), cost per thousand impressions (CPM), and cost per action help you evaluate your return on investment and identify opportunities to optimize spending. Video Performance metrics are available for video ads, including view counts, average watch time, and completion rates to help you understand how engaging your video content is.

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Time-Based Analysis

Understanding how your campaigns perform over time is crucial for optimization. Julius makes it easy to:
  • Compare performance across different date ranges
  • Identify trends and seasonality in your advertising results
  • Track the impact of budget changes or creative updates
  • Analyze day-of-week or hour-of-day performance patterns
Simply specify the time period you’re interested in when asking your question, like “Show me daily spend for the last 30 days” or “Compare this quarter to last quarter.”

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Understanding Your Meta Ads Data

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Attribution Windows Matter

Meta tracks conversions across different time windows after someone sees or clicks your ad. When analyzing conversion metrics, you’ll see data broken down by attribution window (like 1-day click, 7-day click, etc.). This helps you understand the full customer journey and how long it takes people to convert after interacting with your ads. Julius can help you compare different attribution windows to understand your true return on ad spend and make better decisions about campaign optimization.

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Account Structure and Hierarchy

Your Meta Ads data follows a clear hierarchy: Account → Campaigns → Ad Sets → Ads. Understanding this structure helps you ask better questions:
  • Accounts contain all your advertising activity for a business
  • Campaigns define your advertising objective (like conversions, traffic, or brand awareness)
  • Ad Sets control targeting, placement, budget, and schedule
  • Ads are the actual creative assets people see
When you ask Julius to analyze performance “by campaign,” you’ll see aggregated results for each campaign, which might contain multiple ad sets and ads.

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Multiple Ad Accounts

If you manage advertising for multiple businesses or clients, Julius automatically connects to all ad accounts you have access to. Each account appears as a separate connection, making it easy to keep your analysis organized and avoid mixing data from different businesses.

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Getting Started with Analysis

Not sure where to begin? Here are some powerful questions to ask Julius once your Meta Ads account is connected: Quick Performance Snapshot:
  • “Give me a summary of my ad account performance this month”
  • “What’s my total spend and ROAS for active campaigns?”
  • “Show me my top 10 ads by conversions”
Identifying Opportunities:
  • “Which campaigns have high impressions but low clicks?”
  • “Show me ad sets with declining performance over the last 2 weeks”
  • “What’s my most expensive campaign in terms of cost per result?”
Competitive Analysis:
  • “Compare my awareness campaigns vs conversion campaigns”
  • “How do my Instagram ads perform compared to Facebook?”
  • “Show me engagement rates across different ad formats”
Budget Optimization:
  • “Where am I spending the most money with the lowest return?”
  • “Which ad sets should I increase budget for based on performance?”
  • “Show me daily spend trends to identify budget pacing issues”
The more you use Julius with your Meta Ads data, the more you’ll discover insights that help you optimize your advertising strategy and improve your results.
Reach out to team@julius.ai for support or to ask questions not answered in our documentation.