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Using Your Google Ads Connector

Once your Google Ads connector is set up:
  1. Start a conversation with Julius
  2. Ask about your advertising data using natural language:
    • “What campaigns are spending the most?”
    • “Show me conversion rates by ad group”
    • “Create a chart of impressions over time”
    • “Which keywords have the best ROI?”
  3. Julius will automatically:
    • Connect to your Google Ads account
    • Write and execute GAQL queries
    • Process and convert metrics (e.g., micros to currency)
    • Present results with visualizations
    • Provide actionable insights
You don’t need to know GAQL! Just ask Julius what you want to know about your campaigns, and it will handle the technical details.

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What You Can Do with Google Ads Connector

Once your Google Ads connector is set up, Julius can help you:

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1. Analyze Campaign Performance

Ask Julius questions about your advertising data in natural language:
  • “Show me campaign performance for the last 30 days”
  • “Which ad groups have the highest click-through rate?”
  • “What’s my average cost per conversion by campaign?”
  • “Compare this month’s ad spend to last month”
Julius automatically queries your Google Ads data using Google Ads Query Language (GAQL) and presents results in easy-to-understand formats.

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2. Browse Your Advertising Data

Julius can explore various aspects of your Google Ads account:
  • Customers - Account information, currency, timezone
  • Campaigns - Campaign names, status, budgets, dates
  • Ad Groups - Ad group structure, bids, targeting
  • Ads - Ad copy, performance, status
  • Keywords - Keyword criteria, match types, bids
  • Assets - Images, headlines, and other creative assets
  • Budgets - Budget allocation and delivery methods

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3. Research Keywords

Get historical keyword insights to inform your strategy:
  • “Show me search volume trends for [keyword list]”
  • “What’s the average CPC for these keywords?”
  • “Give me competition data for my target keywords”
Julius can fetch:
  • Average monthly search volumes
  • Competition levels and indices
  • Top-of-page bid estimates
  • Average cost-per-click (CPC)
  • Monthly search volume trends

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4. Manage Campaigns (Optional)

If you granted management permissions and enabled write access, Julius can help you optimize your campaigns:
  • Add or remove keywords from ad groups
  • Update keyword match types and bids
  • Create responsive search ads
  • Change ad or keyword status (enabled, paused, removed)

Learn About Write Access

See the full details on what you can and cannot do with Google Ads write access, including setup instructions and limitations.

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Understanding Your Data

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Currency Values

Google Ads reports many metrics in “micros” (1/1,000,000th of the currency unit). Julius automatically converts these values for you:
  • cost_micros: 5000000 becomes cost: 5.00 (in your account currency)
  • Both the raw micros value and converted value are available for analysis

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Customer IDs

If you have access to multiple Google Ads accounts (like a manager account), Julius can query specific accounts by customer ID. Just specify which account you want to analyze in your question.
Reach out to team@julius.ai for support or to ask questions not answered in our documentation.